Iab Europe S Ad Consent Framework Falls Foul Of Gdpr
The framework, officially known as the Transparency and Consent Framework (TCF), is a key component of personalized advertising online. In fact, estimates show that approximately 80% of Europe’s internet depends on the TCF. This decision could impact how the user data tracking industry operates in the rest of Europe and even the US. What is the TCF? The entire issue revolves around how web pages in Europe collect user data and the “Real-Time Bidding” for ad spaces....